Coming Soon to the Men's Room: Games You Play With Your Pee

Advertising has come home to its spiritual birthplace - the public restroom. But it's not posters on the back of stall doors or stickers on the mirror, Captive Media has built a digital advertising display meets game console that controls a game with your pee stream.

http://www.wired.com/business/2012/11/captive-media/

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Possible slogan: #1 in Fun.