Best. Housepaint name. Ever.

   
A friend of mine was preparing to paint the trim in his house.  He wanted to paint it white. 

 

At the paint store he asked for a gallon of white.
 
The paint store guy said, "Which white?  We have Arctic White, Eggshell White, Parchment White, Tuxedo White..."
 
In frustration, my friend snapped, "I just want WHITE WHITE !"
 
The paint store guy said,  "Oh, we have that one, too."  

And produced a paint can labeled... "White White."
 
Now THAT'S a smart marketing move !
 

 

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