A Cultural History of the Moon

The book "Moon: A Brief History," with its wide variety of illustrations from classical texts, science fiction and other sources, describes not just the history of the celestial body but the ways it inspired the human imagination to take flight, fueled, as Proust put it, by "the ancient unalterable splendor of a Moon cruelly and mysteriously serene."

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my favorite is:

Lunar Ambitions
After 1968, about 90,000 people registered for Pan American World Airways' First Moon Flights Club. Departure was scheduled for the year 2000; Ronald Reagan was one of the first to reserve a seat. The fare for the trip was projected to be $14,000. Pan Am went out of business in 1991 and never had to fulfill its lunar obligation.
http://www.nytimes.com/slideshow/2010/12/21/science/20101221-Moon.html