Tuesday, December 05, 2006

Book you will probably like...

I read a book "Syrup" by Maxx Barry. Satire about the cola industry in particular, and advertising in general. Deals with style over substance.

In the book, there's a young hot-shot working in the marketing department. He wants to show up at a restaurant to meet the client, and really impress him. He wants to drive up in a Mercedes, but he doesnt own one. He doesn't even own a car.

So he walks into a Ford dealership and asks to take a car for a test drive. He heads for a Honda dealership, leaves the Ford, and takes the Honda for a test drive. At a Saab dealership, he leaves the Honda and takes the Saab. Then at the Mercedes dealership, he leaves the Saab, and drives to the restaurant in a top-of-the-line Mercedes.

Read the 1st chapter at: http://www.maxxbarry.com/syrup/chapter1.html

Really, read it. I think you'll enjoy it.


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