Tuesday, December 26, 2006

Target stores pull Che Guevara CD case

NEW YORK, Dec 22 (Reuters Life!) - Target Corp said on Friday it had pulled a CD carrying case bearing Ernesto "Che" Guevara's image after an outcry by critics who label the Marxist revolutionary a murderer and totalitarian symbol.

Target had touted a music disc carrying case for Che admirers emblazoned with the Argentine-born guerrilla's iconic 1960 portrait by Alberto Diaz, or "Korda." A set of small earphones was superimposed on the image, suggesting he was tuned in to an iPod or other music player.

"the trendy discount chain was giving in to a misguided fashion craze while ignoring Guevara's role in bringing Fidel Castro's Communist rule to Cuba."
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I think it's quite ironic that the iconic image of a communist-inspired Che is now used as a marketing tool of a Capitalist business. It's a great way to completely destroy what he stood for.

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