appvertisements

from World Wide Words:
http://www.worldwidewords.org/nl/qpkr.htm

 

 If you're online a lot, you may encounter appvertisements, a word I spotted in a MediaPost blog on Tuesday.

 

These are little computer applications (called apps in the jargon) that are also adverts.

 

They run inside social media networks such as Facebook; they might be games involving virtual currency or virtual gifts that promote a product — send a friend a virtual gift of a bottle of (branded) beer, or a virtual gift that's delivered (virtually, of course) by a shipping firm, so spreading its name around the network.

 

The technique is called appvertising. .

 

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