AT&T Discovers Nick Drake

from Stereogum.com

 
AT&T recently begun airing commercials featuring Nick Drake's "From The Morning" to advertise their nationwide cellular coverage.
 
It's iffy for two reasons:
 
Drake's song, from Pink Moon, is cut for length, of course, but also to match the commercial's editing.
 
Secondly, if you have AT&T, you know what their coverage is like: Enigmatic, tortured, and tragic
 
 
The use of Drake's songs in commercials — particularly Pink Moon's title track in a Volkswagen commercial (directed by Jonathan Dayton and Valerie Faris), is partially responsible for many fans discovering, or rediscovering his music
 
http://stereogum.com/369262/att-discovers-nick-drake/franchises/commercial-appeal/
 
Pink Moon in Volkswagen commercial: http://www.youtube.com/watch?v=BIOW9fLT9eY