Wednesday, December 03, 2014

"Oh yeah? When Pigs FLY !"

37 Years Ago: Pink Floyd's Giant Inflatable Pig Breaks Free

Whether it was an epic publicity stunt or a genuine mishap remains a topic of debate in some circles. Either way, the cover shoot for 1977′s 'Animals' remains one of Pink Floyd's signature moments.

Artist Lucy Sparrow, co-founder of the art group Hipgnosis, came up with the concept (along with Floyd's Roger Waters) of an inflatable pig floating over Britain's iconic Battersea Power Station. But things didn't go as planned at the December 1976 photo shoot, as the 40-foot balloon broke from its moorings on one of Battersea's southern chimneys, rising directly into the path of planes landing at Heathrow Airport. All flights were grounded, and Sparrow was arrested, even as police helicopters and the Royal Air Force arrived to chase the pig. It eventually fell to the ground miles way in Kent.

At 9:30PM, a man rang up," Sparrow recalled in an interview with Time Out London. "He said, 'Are you the guy looking for a pig? It's scaring my cows to death in my field.' It was front-page news. Pink Floyd couldn't have got better publicity if they tried."

But they still didn't have a cover image. Sparrow and the band returned to Battersea later, this time with a sharpshooter in tow to take out any errant balloons, but the lighting had changed. (Sparrow still marvels over "the most incredible, Turner-esque sky" they had for the first shoot.) He ended up cutting and pasting an image of the pig onto one of his earlier pictures of the power station. "It's actually a completely faked photograph," Sparrow later said.


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